Since its inception in 1998, Google has a come a long way from being a hot new start-up to the multi-national corporation it is now. It has sustained its dominance in the search industry by defending itself against old and new foes alike. However, recently a new search engine called DuckDuckGo has been gaining buzz around the web.
I tried out this new service and found that I preferred it to Google, and couldn't quite put my finger on why. So, I decided to dig into what made Google so popular in the first place. I stumbled into this quote from an interview in Linux Gazette from 2001:
"Sergey Brin: Google offers users better quality search results, a simple, easy-to-use interface, high performance, and an exclusive focus on just being a search engine. We also offer cool features like caches pages, stock quotes, news headlines, links to online maps."
Interview in Linux Gazette: http://linuxgazette.net/issue59/correa.html
This basically says it all.
Of the two screen shots below, which do you think offers a simple, easy-to-use interface, and has exclusive focus on search?
The performance and quality differences are arguable, but I haven't noticed a huge difference. DuckDuckGo may even have a quality advantage. Not to mention Google’s recent issue with embedding Google+ results alongside regular results.
Tell me what you think in the comments.